44,000 Use 'Baacode' to Trace Icebreaker Gear

Icebreaker, one of our favorite makers of merino wool products, said this week that 44,000 customers have used the company's "Baacode" program since it was released last August to trace their clothes from farm to store.

This is a pretty cool system, we think. It shows Icebreaker's commitment to sustainability and ethical production, things that many of our brands take to heart.

Have you traced your Icebreaker yet? Come in and tell us what you think of the system.

Icebreaker's Baacode Launch Party Pics

Icebreaker dropped by our stores in October to promote the launch of Baacode, the company's traceability system. Each of the company's fine merino garments now has a code affixed to it; you can go online, type in that code and see where the merino in your Icebreaker came from. This not only helps ensure the company's ethical and environmental standards but also lets you in on the process.

Icebreaker reps, Uncle Dan's employees and customers dropped by to learn more about the brand, get some deals on product and try some delicious New Zealand wine and cheese.


Think it looks like fun? You're right! How can you find out about events like this? Just sign up for our e-club. It's easy, free and lands you a new discount every week.