Icebreaker, one of our favorite makers of merino wool products, said this week that 44,000 customers have used the company's "Baacode" program since it was released last August to trace their clothes from farm to store.This is a pretty cool system, we think. It shows Icebreaker's commitment to sustainability and ethical production, things that many of our brands take to heart.
Have you traced your Icebreaker yet? Come in and tell us what you think of the system.
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