Icebreaker's Baacode Launch Party Pics

Icebreaker dropped by our stores in October to promote the launch of Baacode, the company's traceability system. Each of the company's fine merino garments now has a code affixed to it; you can go online, type in that code and see where the merino in your Icebreaker came from. This not only helps ensure the company's ethical and environmental standards but also lets you in on the process.

Icebreaker reps, Uncle Dan's employees and customers dropped by to learn more about the brand, get some deals on product and try some delicious New Zealand wine and cheese.


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